Marketing Agents Masterclass (GROW your startup)

I bring Cody Schneider back on the show to build two marketing agents end to end, live. The first one monitors LinkedIn posts from creators in your category, scrapes everyone who engages, waterfalls those profiles into emails and phone numbers, and then runs cold email and LinkedIn DMs with an agent managing the replies. The second one turns internal conversations, sales calls, and podcast transcripts into a daily organic LinkedIn content engine across an entire team. Cody names every tool in the stack, shares the real infrastructure costs, and shows the actual terminal commands he runs in Claude Code. By the end you have two systems you can go set up today for your startup. Timestamps 00:00 – Intro 02:27 – Agent Number One: Cold Outbound Agent 04:26 – Finding Creators in Your Category on LinkedIn 09:09 – Apify Explained and the API Maestro Actors 10:59 – Extracting Engagers Live in Claude Code 12:59 – Agent Versus Automation 15:45 – Waterfall Enrichment: GitLeads, Apollo, Origami 17:13 – Compliance, Data Brokers, and What Stays Legal 21:40 – Waterfall Enrichment: Million Verifier and LeadMagic 25:38 – The Cold Outbound Infrastructure 28:33 – Software Factories and Marketing as Code 31:41 – Agent Number Two: The Organic LinkedIn Engine 39:34 – The Power of Earned Media 42:31 – Closing Thoughts Key Points • LinkedIn engagement is a hand raise, so it beats firmographics as a targeting signal. • Ten to twenty source accounts give you roughly 80% surface area coverage of an industry. • Waterfall enrichment moves cheapest to most expensive: GitLeads, then Apollo, then Origami or Prospeo. • Roughly $200 a month covers sending software plus inboxes for about 10,000 cold emails. • An agent here is plain code on a cron job with an LLM attached where judgment is needed. • Organic content works best when it starts from real human source material like calls, Slack, and transcripts. Numbered Section Summaries 1. Signal-Based Outbound: Cody opens with the state of cold email: reply rates are down across every channel as AI-generated volume floods inboxes. His answer is to target intent signals instead of static firmographics, using LinkedIn likes and comments as evidence that a person cares about a specific topic right now. 2. Sourcing the Right Creators: He walks through picking 10 to 20 creators and company pages whose audience matches your customer, using his own feed as the filter. A handful of outliers in any niche capture most of the relevant audience, so chasing full coverage adds cost with thin marginal return. 3. Scraping Engagers with Apify and Claude Code: Apify is the scraping API layer: one key, endpoints for LinkedIn, Twitter, and more. Cody uses API Maestro's LinkedIn actors for profile posts, post reactions, and post comments, then runs a script in Claude Code that takes a post URL and returns deduped engager profiles. In the demo he pulls 63 raw engagers from a single post. 4. Waterfall Enrichment and Verification: LinkedIn URLs go to GitLeads first, then Apollo, then Origami or Prospeo for whatever remains, with LeadMagic added for mobile numbers. Everything then passes through Million Verifier so only valid addresses get sent to, which protects deliverability. His worked example: 50 profiles yields 32 emails at the first step, 10 more at the second, and the rest continue down the chain 5. Inbox Infrastructure and Cost: Cody buys burner domains and inboxes through Hypertide, Inbox Kit, or Instantly so cold sending stays fully separated from the company domain. He keeps four lanes apart: cold email, email marketing, transactional, and the domain the team runs the business on. Cost lands around $100 a month for infrastructure covering roughly 10,000 sends, plus Instantly's $97 tier. 6. The Organic Content Engine: For teams who prefer inbound, Cody interviews each teammate weekly, extracts insights from the transcript, drafts posts with an LLM, and schedules them to individual LinkedIn accounts through Ordinal. Ordinal's analytics flow back to the agent so winning topics get remixed, which mirrors what a great social media manager always did: prospect ideas, publish, read the data, and recycle proven posts on a 90-day cadence. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL: Cody’s startup: https://www.graphed.com/ X/Twitter: https://x.com/codyschneiderxx Youtube: https://www.youtube.com/@codyschneiderx