In this special episode of If You Could, recorded at The PGA of America headquarters in Frisco, Texas, Matt and Taryn sit down with PGA of America CEO Terry Clark and LPL Chief Marketing Officer Christa Carone to explore a bold new partnership—and the bigger vision behind it. Terry shares his perspective on leading an organization into its next chapter, what it means to be “legacy forward,” and why the future of golf is being shaped far beyond the professional stage. From the rise of recreational play to the critical role PGA professionals play in communities across the country, this conversation dives into the momentum behind one of the fastest-growing sports today. Then, Christa pulls back the curtain on how LPL is thinking about brand, experience, and connection—bringing this partnership to life in a way that not only elevates awareness, but creates meaningful moments for advisors and those they serve. Together, they unpack the surprising parallels between golf professionals and financial advisors, the power of partnership to unlock growth, and what it really takes to build something bigger—on and off the course.
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