You’re Not Behind (Yet): Master Codex Skills in 31 Minutes

*Free Claude + Codex Skill-Building Starter Pack:* https://clickhubspot.com/bz4v Riley Brown breaks down how he turns everyday tasks into reusable AI skills inside Codex, building AI agents that can work across Notion, browsers, Slack, and other tools around the clock. In this episode, Riley and Kipp Bodnar explore AI workflow automation, how to build AI agents from scratch, Codex skills, and a powerful demo that turns a simple screen recording into a repeatable AI agent skill. They also explain how Codex skills can streamline marketing automation, scale recurring workflows, and help teams get more value from AI. Plus, they discuss why AI content creation tools still fall short without human taste, judgment, and creative direction. Watch to learn how to automate repetitive work, build reusable AI skills, and turn your recurring tasks into AI-powered workflows that can run 24/7. EP 435 Mentions Riley Brown / @rileybrownai Claude ⁠https://claude.ai Anthropic ⁠https://www.anthropic.com SupaData ⁠https://supadata.ai Notion ⁠https://www.notion.com 🎙️ Host: Kipp Bodnar Guest: Riley Brown, Content Creator & AI Educator ⏱️ CHAPTERS: 00:00 - Meet Riley Brown 01:10 - Turn everything you do into an AI skill 02:20 - Demo: the YouTube Researcher skill 04:10 - Multitasking with parallel AI agents 05:10 - Document your work in granular tasks 06:10 - The Hook Outline skill + Notion integration 08:20 - Get good first: why taste beats automation 09:10 - Most AI marketing tools are slot machines 10:20 - Quality AND quantity (the Loop principle) 11:10 - The human center of mass (TBPN example) 15:10 - The simplest way to create a skill 17:00 - Vendor lock-in and choosing your models 18:10 - Agents in Slack: the 24/7 Paul Graham agent 20:10 - AI analyzed 6 years of his iMessages 21:30 - AI will use your computer faster than you 22:40 - Record and Replay: screen recording to skill 24:40 - Cloud agents, connections, and cron jobs 26:40 - Multiplayer agents: the unsolved problem 28:30 - The roadmap: individual skills to team agents 📺 Subscribe to Marketing Against the Grain for weekly episodes on AI, marketing, and growth. ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas. #AIAgents #AISkills #ChatGPTCodex #Codex