Steal My AI Marketing System (One Prompt Builds It)

*Build your AI Knowledge base (free template + starter kit):* https://clickhubspot.com/78j2 Everyone online is telling marketers the same thing: if you can't build AI systems, you won't survive. Nobody tells you where to start. Kieran does, and then he hands you the whole thing in a single prompt. In this episode, Kieran walks through his V1 marketer's AI stack, layer by layer. It starts with an intelligence layer (goals, ICP, competitors, positioning, team, execs) that everything else reads from, then builds up through skills that scale you across your team, sharpen your thinking, pressure-test your product story, and run your day. He shows the AI coach that grades your own AI usage, the exec panel that pokes holes in your pitch before your execs do, the voice-of-the-customer and voice-of-the-competitor skills, and the blocker watcher he uses to unblock his team. At the end, one prompt builds the entire stack for you, then interviews you to tailor it to your role. EP 445 Mentions Loop: Outlearn. Outmarket. Outgrow ⁠https://www.hubspot.com/loop-marketing-book⁠ Claude ⁠https://claude.ai/⁠ ChatGPT ⁠https://chatgpt.com/ 📌 WHAT WE COVER: → Why "only systems builders will survive" is half right and half nonsense → Which marketing roles actually need to build systems (and which don't) → Why every AI system starts with an intelligence layer, not a prompt → The six context files that anchor the whole stack → Why skills should only read the context they need, not everything → Building an AI coach that grades your three weakest prompts and habits → Using Claude's Record Skill to turn how you work into a reusable skill → The People Brief: one-on-ones with follow-ups, KPIs, blockers and wins built in → Voice of You: let your team get your answer before they interrupt you → The Storyteller skill for telling marketing's story to execs → Building an exec panel that critiques your pitch before you deliver it → Inversion and pre-mortem prompts that challenge how you think → Voice of the Customer and Voice of the Competitor, built from your own files → "Are we really different?" Grading your positioning against the competition → Daily priority lists, what-did-I-miss sweeps, and blocker watching → Building custom dashboards with Claude's Live Artifacts → How to copy the whole stack and tailor it in one conversation 🎙️ Host: Kieran Flanagan ⏱️ CHAPTERS: 00:00 - "You won't survive AI unless you're a systems builder" 00:40 - Where that narrative is right and where it's wrong 01:20 - Why systems are hard to start if you're not an engineer 01:50 - The marketer's AI stack, layer by layer 02:20 - Layer 1: the intelligence layer everything reads from 02:50 - The six context files: goals, ICP, competitors, positioning, team, execs 04:20 - The prompt that builds your intelligence layer 04:50 - Your AI coach: let AI grade your AI usage 05:30 - Your 3 weakest prompts and the 3 skills you should build next 06:10 - Record Skill: screen record how you work, get a skill back 07:20 - Layer 2: scaling more of you across the team 07:40 - The People Brief: one-on-ones that actually go somewhere 08:30 - Voice of You: answering your team before they reach out 09:25 - The Storyteller: showing execs what marketing is doing 09:55 - Layer 3: better thinking 10:00 - The exec panel that critiques your pitch first 10:35 - Challenge Me: inversion, pre-mortems, and thinking models 11:25 - Layer 4: product story, the most important job in marketing right now 11:45 - Voice of the Customer, built from your ICP file 12:15 - Voice of the Competitor, and keeping that file current 13:10 - "Are we really different?" Scoring your positioning 1-10 14:45 - Layer 5: how I run my day 14:50 - The daily priority list from goals, team, execs, email and Slack 15:30 - "What did I miss?" Everything you owe someone, oldest first 16:15 - Blocker Watcher: find who's stuck and why 16:55 - Custom dashboards with Claude Live Artifacts 17:40 - The full recap: your V1 marketing AI stack 19:10 - Copy the whole stack and tailor it to you 📺 Subscribe to Marketing Against the Grain for weekly episodes on AI, marketing, and growth. #AI #Claude #ChatGPT #AIforMarketers #AITools #MarketingAI #AIAgents #AIWorkflow #MarketingStrategy #AIProductivity #AITutorial #PromptEngineering #B2BMarketing #AISkills #HubSpot Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation.