How I Grew My Business From $0 to $200M+ with Meta Ads (Full Playbook)

*Free Meta Ad Creative Prompt Pack:* https://clickhubspot.com/l5e3 Ask Kipp and Kieran a question: https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 IM8 spends $300,000 to $400,000 a day on Meta ads, 80% of its entire paid budget on one channel, and its cost to acquire a customer keeps going down. Danny Yeung, CEO of Prenetics and co-founder of IM8 (alongside David Beckham), walks Kipp and Kieran through exactly how that works. The short version: targeting is dead. Meta's AI is good enough that you run broad, let the creative do the targeting, and spend 90% of your effort on creative diversity instead of media buying. He breaks down the account structure (CBO, Advantage+ Shopping, 50 to 60 ad sets with 10+ ads each), why they abandoned value optimization, why they watch yield percentage instead of CTR, how a 20-person marketing team plus an internal AI tool tests 500 new ads every week, and who you should actually hire now that creative strategists matter more than media buyers. EP 452 Mentions Danny Yeung ⁠https://www.linkedin.com/in/dyeung22 IM8 ⁠https://im8health.com Prenetics ⁠https://www.prenetics.com Allianz ⁠https://www.allianzlife.com Loop: Outlearn. Outmarket. Outgrow ⁠https://www.hubspot.com/loop-marketing-book 📌 WHAT WE COVER: → $300K to $400K a day on Meta, and why there's still 18 to 24 months of runway → Why 80% of spend in one channel beats being "diversified" → Doubling paid spend to $33M while CAC dropped from $305 to $239 → Content is the unlock: the account structure is the easy part → Value optimization vs conversion optimization (and why VO didn't work) → CBO, Advantage+ Shopping, and going from 200 ad sets to 50 to 60 → Targeting is dead: let the creative do the targeting → How you "target" CrossFitters and tennis fans without touching a targeting setting → Why yield percentage matters more than click-through rate → 70 people, $3M revenue per employee, 20 in marketing → Who to hire now: creative strategists over paid media managers → Danny's background: uBuyiBuy, Groupon Asia CEO, early investor in Honey and Alan → Meeting the Meta and Google teams every two weeks → Diversifying into AppLovin, TikTok, podcasts, streaming, and a path to $1M a day → 150+ offline events, and why they're the reason CAC went down → Live: the 2-minute Beckham ad and what makes it work → The $25K AI ad that got 233 million views → Does AI creative still work? It depends on execution → Why you still need a marketer with taste to judge AI output → Why the product is the best marketing: the ambassadors came to him 🎙️ Hosts: Kipp Bodnar and Kieran Flanagan Guest: Danny Yeung, CEO of Prenetics and co-founder of IM8 ⏱️ CHAPTERS: 00:00 - $300K to $400K a day on Meta 01:25 - 20 months to $20.9M a month, 80% of spend on one channel 03:35 - Spend doubled to $33M and CAC went down (all public numbers) 05:00 - Value-based bidding, VO vs CO, CBO and Advantage+ Shopping 06:30 - Targeting is dead: let the creative do the targeting 07:40 - Account structure: 200 ad sets down to 50, 10+ ads each 09:25 - The 80/20 has flipped to 90/10 creative 10:25 - Why yield percentage beats click-through rate 11:05 - 70 people, $3M revenue per employee 12:05 - In-house plus agencies for creative diversity 12:45 - Who to hire now: creative strategists over media buyers 14:15 - Danny's background: uBuyiBuy, Groupon Asia, Honey, Alan 16:50 - Building a brand on one channel and the path to $1M a day 18:50 - 150+ offline events and why CAC dropped 19:55 - Kipp asks to see an ad: the 2-minute Beckham spot 23:25 - Breaking down the ad: first 3 seconds, credibility, real people 25:10 - The $25K AI ad that got 233 million views 26:05 - Does AI creative still work? Execution is everything 29:10 - The best marketing is the product: why the ambassadors came to him #MetaAds #FacebookAds #PaidMedia #PerformanceMarketing #IM8 #DannyYeung #Prenetics #D2C #CreativeStrategy #AIMarketing #GrowthMarketing #CAC #MarketingAgainstTheGrain #HubSpot Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat