AI Attribution: Measuring What AI Actually Did | Shopify

[2026 - DAY 2 - ANALYTICS & DATA SCI] As AI features become standard across products, teams face a critical measurement challenge: understanding how much AI actually contributed to user outcomes. This talk introduces a practical framework for AI attribution — measuring not just whether users engaged with an AI feature, but the degree to which AI shaped the final result. We'll cover the full spectrum: from full acceptance, to partial edits, to abandoned attempts where users generated output but ultimately reverted to manual input. We'll explore AI attribution measurement approaches and a clearer understanding of how to assess AI feature impact. SPEAKER: Jill Cates - Senior Data Scientist, Shopify 👉 Sign up for our "No BS" Newsletter to get the latest technical data & AI content: https://aicouncil.com/newsletter ABOUT AI COUNCIL: AI Council brings together the brightest minds in data to share industry knowledge, technical architectures and best practices in building cutting edge data & AI systems and tools. FIND US: Website: https://aicouncil.com/ LinkedIn: https://www.linkedin.com/company/aicouncilconf/ X: https://x.com/aicouncilconf